CHARLOTTE (Nov. 1, 2008) – Alarmed over the reported flagging energies of the McCain presidential campaign, VOLT soft drinks has begun delivering cases of its product to McCain offices in several states.
“We’re an underdog brand and even though 54.2% of our employees have already voted for Sen. Barack Obama, we’ve got to be true to our roots and help the underdog,” said VOLT founder Owen Ryan.
VOLT, a line of energized high performance sports drinks and high octane sodas, is quickly becoming the brand of choice among athletes and other active young people.
“Since VOLT works so well to energize our consumers, we thought it was a natural to bring some energy back to a presidential campaign that, according to some sources, is losing steam as we go into the last weekend before the election,” said Bill Sipper, president of High Voltage Beverages, maker of VOLT.
Toward that end, Sipper and VOLT founder Owen Ryan delivered cases of both VOLT high performance sports drinks (which competes with Gatorade) and VOLT citrus shock soda (which competes with Mountain Dew) to McCain headquarters in North Carolina, New York and New Jersey.
“As the new kid on the block, VOLT competes against mighty Mountain Dew and Gatorade, and is being outspent 100 to 1 by those overdog brands, so we had to face the music and endorse the old guy, because he’s the underdog now. Besides they really need VOLT’s energy now according to recent media reports,” Ryan said.
As an additional contribution to the election effort, Ryan said “North Carolina is a battleground state and a free VOLT soda will be available at VOLT’s offices on Election Day to any voter who needs an extra kick in the butt to get to the polls.” VOLT’s headquarters is located at 6000 Fairview Road, Suite 1200, Charlotte, NC.
“VOLT wants to encourage everyone to vote,” Sipper said. “That’s why we joined with Guitar Hero, MySpace.com and several other nationally known brands to sponsor the Ultimate College Bowl, a voter registration drive put together by Whytuesday.org.”
Or, as Ryan put it in more flamboyant terms:
“As election day and a new choice looms, give us your tired, your poor, your discouraged and fatigued huddled masses who just happen to be blindly loyal to the traditions of the current beverage industry establishment – incumbents – Mountain Dew and Gatorade. We know you are yearning to break free of the underdog position and be re-energized and seek victory.” Find out more at www.drinkvolt.com